Since 1974, World Environment Day has been a day for encouraging worldwide awareness and action to protect our environment. This year, something has changed, and the call-to-action has taken on a new sense of urgency. The UN estimates we have only 11 years to limit a climate change catastrophe, and around the world communities are coming together to ask what we can do as a society to help avoid a crisis.
At Bluegate, we believe technology and creativity have the power to help tackle major global challenges and persuade people to behave and think differently. For our clients, there is a major business imperative too; it’s estimated that sustainability business model innovation could open up economic opportunities worth $12 trillion and create 380 million jobs1.
We have also prioritised using our creativity to work with clients to help reduce single-use plastics and change how plastic can be recycled, re-used, or refilled.
We have the opportunity to help drive awareness and action on environmental issues through our work with clients and partnerships with government, corporations and civil society. It is through these collaborations that we will use our creativity to help bring about the shift in attitudes and behaviour needed to tackle some of the greatest challenges of our time.