Business in (and from) Africa
is a key territory on the global map. Rich in oil and natural resources, the continent holds a strategic position.
Africa is the world’s fastest-growing region for foreign direct investment.
It has approximately 30 percent of the earth’s remaining mineral resources.
Sub-Saharan Africa has six of the world’s 10 fastest-growing economies.
China’s technical competencies and industrial experiences can help Africa to build an effective industrial economy, while African resources and commodity potential can help sustain China’s manufacturing sectors.
It is no surprise that the COVID-19 pandemic has dampened growth momentum worldwide. Nonetheless, it is expected for Africa to recover and experience continued economic growth. The launch of the 2021 African Continental Trade Area already shaped a very promising economic future for Africa that can amount to a $450 billion income gain by 2035. Contributions to this growth can be credited to the robust economic dynamics of East Africa. In terms of economic growth, Africa is expected to maintain a stable positive percentage. In 2019, East Africa remained the continent’s fastest-growing region with an average growth of 5%. Projected GDP growth in East Africa before COVID-19 was forecasted above 5%. The economic growth in East Africa is positively contributing to development in Africa overall.
East African Economies
Economic growth can be evidently demonstrated by looking at annual GDP in the last decade. Some of the main economic players of the region show steep upward directions. Notably, of the world’s top 10 fastest-growing economies in 2020, three are East African countries including Rwanda, Ethiopia and Tanzania. In the year 2019, Ethiopia and Rwanda placed second and third respectively. Ethiopia averaged a 10.3% growth as Africa’s fastest-growing economy from 2007 to 2017. For the same period, Rwanda followed closely with an average of 7.5%.
Economic Development Initiatives
Investment within the region has also increased from $152.7 million to $724.6 million. The number of projects supported by these investments increased by 23.3%. To take advantage of the high investment flow in the region, the East African Community (EAC) has placed incentives for development in related markets. The six-member countries of the EAC account for a sizable market of consumers for agricultural raw materials and other extracted goods. Additionally, the EAC provided necessary information and technology to increase opportunities for investment in the financial and banking sectors.
Digital business transformation services
Forrester recommends that to find the right transformation partner, digital business transformation customers should look for providers that will put skin in the game as a transformation partner; combine industry, technology, and organizational expertise into outcome delivery; and accelerate time-to-value with (usable) software assets. Their research "teases out important differences to help buyers evaluate which vendors could be a strong partner."
Bluegate is top-ranked in the following criteria:
Bluegate achieves the highest possible score in the following criteria:
Digital business transformation vision
Accelerator asset development
Thought leadership and market influence
BI Analytics and Geomarketing
Bluegate Business Solutions has created a market research BI Analytics and Geomarketing platform for Kenyan market, that delivers actionable insights and achieve real business outcomes. We have an eye for detail in both quantitative and qualitative data processes, always linked to the real locations. This ensures that the quality of data generated provides the richest insights that translate into actionable outcomes for clients.
We serve the retail industry with research, analytics and consultancy services to ensure our clients remain competitive and profitable.
Ideas that make an impact
From insights to action, the path to 360° value starts here. As we continue to outmaneuver the uncertainty caused by the pandemic, companies must build the "next normal". Companies can use innovative technologies to identify new ways to reach consumers and build enterprise resilience. Our technology innovation capabilities can help you craft a long-term vision, architect the right solutions for the journey, and ensure your investments for today’s "life raft" are part of building tomorrow’s competitive advantage.
Location Planning for Retail Business
Retailers are faced with huge challenges. The Hamburg Institute of International Economics (HWWI) concluded in a study: “The most important factor for ensuring the success of a retail distribution channel is (…) selecting the ‘right’, in other words future-proof, location.”
Future-proof means that the location will be profitable in the long run. Simply choosing a prime location is therefore not necessarily the best solution. They are expensive and the rent prices continue to rise. Furthermore, stores in prime locations are not necessarily optimal for reaching the intended target group. Today’s conditions require retailers to pay close consideration to the location factor and to analyze locations objectively.
Geomarketing provides the necessary tools for a future-proof location strategy and WIGeoGIS offers all the necessary building blocks from a single source: the BluegateGeocoder for the localization of business, customer and competitor addresses, PrismaBI for comprehensive location reports in just 3 steps and desktop software for complex analyses including supplementary market data, areas of influence, multivariable and statistical geodata queries, and much more.
Enterprise solutions for your business
Automotive, industrial, consumer goods, life sciences, retail and travel companies are among those striving to solve specific industry challenges, but disruptive technology (such as cloud, cognitive and digital) impacts their IT ecosystem and workforce—making it difficult to create and bring innovative solutions to the market quickly.
Bluegate’s technology consulting team provides the gears that help clients overcome the challenges associated with two-speed IT. We understand new disruptive technology and we have the skills, tools and methods to help you gain speed and agility while integrating and maintaining traditional IT. Our technology consultants work end-to-end across all IT dimensions, from strategy to architecture to digital, we deliver transformative outcomes.
The “always on” economy requires that businesses meet the demands of digital customers while at the same time making a successful transition to a digital business. Bluegate’s technology consulting team seamlessly integrates all IT components, such as analytics, mobile and ERP, so our clients can become a connected digital enterprise. Bluegate offers complete, integrated digital business and technology services—digital marketing, mobility and analytics—to deliver tangible results for the virtual world. Digital helps our clients to increase profitable growth and customer satisfaction across segments of their business, including: Customer experience, sales and marketing, customer acquisition and campaign management, content management, commerce, and customer service and loyalty.